Why would your business want to use social media?
It is safe to say that most businesses today are on at least one social media platform.
With platforms like Facebook, Instagram, LinkedIn and Twitter you can get tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors.
Here are 7 reasons why your business should be on social media:
1.Your customers are already there!
Establishing your business on social media helps you find your target audience, and lets them find you as well.
Social media management is important because you can find out what people are really talking about and what they really think about your business. And you can respond to them.
2.You can increase brand awareness and loyalty
Social media gives businesses an opportunity to promote their brand without being pushy.
There is nothing else quite like social media in the ways it lets businesses share what they are and what they do. For one thing, social offers businesses with a safe and open outlet where they can be “themselves,” and introduce their products and solutions without being sales-y.
3. You can run targeted ads with real-time results
Social ads are an inexpensive way to promote your business and distribute content. They also offer powerful targeting options so that you can reach the right audience. For example, if you’re running a Facebook ad, you can target based on location, demographics, interests, behaviors, and connections. You can track and measure the performance of your social ads in real time.
4. Social media helps drive traffic to your business website
Having a presence on social media is one of the best methods for driving traffic to your business website. People may be attracted to your social media profile because of your blog posts or the other content you share from your website.
The more people who like and share your content through social media, the more potential eyeballs you gain. This helps lead more people to your website, where they can learn even more about you and your business – and hopefully become interested and start conducting business with you.
5. Share content faster and easier
In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.
6. Richer Customer Experiences.
Social media is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers.
7. The Sooner You Start, the Sooner You Reap the Benefits.
Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay!