admin June 2, 2017

How to Set Up Your Restaurant’s Facebook Page for Success

If you own a restaurant and don’t have a Facebook page for your business – you might be missing out on a lot of opportunities. A long time ago Facebook stopped being merely a social network only students and teenagers found interesting. With over 1.86 billion users, it became a place everyone has to be – including your restaurant!
Roll up your sleeves and take some time to correctly set up your page. Not only will you increase brand awareness, but doing this the right way will attract new customers and impact your sales – in a good way.

Let’s get started.

1. Profile picture

This should always be your logo. It’s the first thing a visitor sees, and what represents your brand better than a logo. This is the image that’s responsible for creating a positive association with your restaurant and for making it recognizable. The only reason to change this would be to augment your logo for the seasons and holidays (i.e. a spooky Halloween logo or festive Christmas edition).

2. Cover photo

I’ll give you a bit more freedom here. Use any high resolution image that represents anything related to your business – a nice image from the interior of your restaurant, or the terrace, or perhaps, platters of delicious food. The cover photo is also a great place to put any daily offers and discounts (“Luigi’s Pizza of the Day”, “Taco Tuesday”), or special event information if you’re hosting one. Be sure to update this photo more often – it takes a lot of space on the profile and use that opportunity. If you use it this way, make sure to take down the offer when it expires – you don’t want customers coming in a few weeks after and asking for a discount that is no longer active.

3. About section and Location

Use the words that accurately describe your restaurant. Use keywords so people can easily find you. It’s important to give visitors the best possible description so they know what to expect when they come to the restaurant.
Also, make sure to add the exact restaurant location, phone number and email address – make yourself easily accessible.

4. Images

This is where it gets interesting. Images will be your best ally in running, not only Facebook but Instagram as well (we’ll get to that in the next post).
Do you catch yourself drooling over those mouth-watering images of food all over the internet? I do – and I know you do too (We share this love for restaurants and food, right?). Get a good camera, or even hire a professional to make some crazy, good looking images of your food. Trust me, people won’t be able to resist that filet mignon and hazelnut butter cake in vanilla sauce.

5. Posts

Post often and relevant. Content should be food related mostly. People don’t visit your page to hear a new Ed Sheeran song or to be informed about politics. Make sure to have a nice balance between self-promotional content and educational, interesting content that appeals to your audience. You don’t want to scream “Come to our place, we’re the best!” Let your customers say that in their honest reviews – which leads us to the next step…

6. Reviews & comments

This is where your value is seen. Reviews are pretty much everything – they can either lift you to the sky or destroy your business. Your job here is to do your best: both with your in-house service as well as online.
To improve your online customer service, make sure to answer each and every comment. Positive or negative. Always express gratitude when someone compliments you, always. Someone took their time to share with the world how awesome your restaurant is, take your time to say ‘Thank you.’ Look at your reviewers as your brand evangelists.
Time for the “not so nice” part – negative comments. No matter how good you are and how hard you try, the chances are high there will always be someone who doesn’t like what you do. Sometimes, it’s constructive criticism (which can be very helpful and you should seriously listen to it) and sometimes it’s just a grumpy customer who had a bad day. Either way, always publicly apologize for the inconvenience and make things right – as the situation dictates. Don’t delete the comments – people will notice it and you’ll look bad to the public. Choose the more honest thing to do, and people will forgive it when they see that you care. However, if you see any hateful, racist, or any kind of disrespectful comment that appears for no reason – delete it right away and block that person.

There! You’re all set up to start. If you want to get into the nitty-gritty of it, reach out and we can discuss it further.

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